What Digital Marketing Expert Says About Digital Marketing Future
Digital marketing is the use of online platforms and channels to promote products, services, brands, or causes. It encompasses various strategies and techniques such as search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing, video marketing, influencer marketing, and more.
Digital marketing is constantly evolving and adapting to the changing needs and preferences of consumers, businesses, and society. It is influenced by factors such as technology, innovation, competition, regulation, and consumer behavior.
To get a glimpse of what digital marketing future might look like, we asked some of the leading digital marketing experts to share their insights and predictions. Here are some of the key trends and challenges that they foresee for digital marketing in the coming years.
Artificial Intelligence (AI) and Machine Learning (ML)
AI and ML are already playing a significant role in digital marketing, especially in areas such as personalization, segmentation, targeting, analytics, automation, and optimization. AI and ML can help marketers understand their customers better, deliver more relevant and engaging experiences, optimize their campaigns and budgets, and generate more leads and conversions.
According to Neil Patel, co-founder of NP Digital and New York Times bestselling author, AI and ML will become even more important for digital marketing in the future. He says:
"AI and ML will help marketers create better content, ads, landing pages, emails, and more. They will also help marketers automate tasks that are tedious or repetitive, such as keyword research, content creation, ad testing, email segmentation, etc. AI and ML will also help marketers analyze data and generate insights that can help them improve their strategies and performance."
However, Patel also warns that AI and ML are not magic bullets that can solve all the problems of digital marketing. He says:
"AI and ML are not perfect. They can make mistakes or produce biased results. They also require human supervision and intervention to ensure quality and accuracy. Marketers should not rely solely on AI and ML but use them as tools to augment their skills and creativity."
Voice Search and Conversational Marketing
Voice search is the use of voice commands to search for information or perform actions on online platforms or devices. It is enabled by technologies such as voice recognition, natural language processing (NLP), and speech synthesis. Voice search is becoming more popular among consumers due to the convenience, speed, and accessibility that it offers.
Conversational marketing is the use of chatbots, voice assistants, or live agents to interact with customers or prospects through online platforms or devices. It is based on the principles of human conversation such as listening, understanding, responding, and building rapport. Conversational marketing can help marketers provide personalized, timely, and relevant information or solutions to their customers or prospects.
According to Brian Dean, founder of Backlinko and SEO expert, voice search and conversational marketing will be among the top trends for digital marketing in the future. He says:
"Voice search and conversational marketing are both driven by the same thing: people want to get answers or solutions quickly and easily. Voice search allows people to use natural language to find what they are looking for without typing or scrolling. Conversational marketing allows people to have a two-way dialogue with brands or businesses without waiting or filling out forms. Both voice search and conversational marketing can help marketers create a better user experience and a stronger relationship with their customers or prospects."
However, Dean also points out that voice search and conversational marketing pose some challenges for digital marketing as well. He says:
"Voice search and conversational marketing require marketers to optimize their content and campaigns for voice queries and responses. This means using more natural language, long-tail keywords, question-and-answer formats, etc. Voice search and conversational marketing also require marketers to measure their performance differently than traditional metrics such as clicks or impressions. This means using metrics such as voice ranking position (VRP), voice engagement rate (VER), chatbot retention rate (CRR), etc."
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Sheikh Md. Mahtabur Rahman
CEO / Founder
Sheikh Md. Mahtabur Rahman was born in Rangpur, Bangladesh in 1994 and completed his MBBS from the University of Rajshahi. He then pursued online courses in Digital Marketing, Web Design & Development & Video Production. He is currently a doctor, article writer and YouTuber. He has been fascinated by genetics since he was young and has been studying many different aspects of human biology including cancer, diabetes, immunology, hypertension, ageing and Alzheimer's disease.